The People’s Voice for culture’s most DEFINING moments.

  • I take your words and turn them into sounds people want to listen to.

  • When I host, I lead with purpose, connection, and crowd chemistry. I average over 3,000 smiles per event, with crowd energy regularly breaking the 100 dB mark. My presence lifts the room — and I have a way of making every audience feel good.

  • I craft strategy rooted in culture and authenticity, helping brands move beyond noise and into meaningful connection.

  • I create and nurture communities that invest in a brand’s story, including music culture through Melodies NYC.

Connect

The Latest Effects

  • An older woman with short curly gray hair smiling and raising her arms in celebration, wearing a burgundy blazer, pearl necklace, and medals, standing in front of a banner with a medal hanging around her neck.

    Gold Telly Winner — AAMU’s “Love the Future”

    General — Educational Institution (Branded Content)

    Alabama A&M University’s Love the Future campaign earned Gold at the 47th Telly Awards, recognized as the top branded content created for or promoting an educational institution. CM Effect shaped the emotional tone and vocal presence that helped bring the university’s legacy, pride, and future‑forward vision to life.

    Read More

  • Craig Moolah Hosts Fun With Friends Carnival

    Come out to Fun With Friends Carnival ‘26 at the Greenhouse Brooklyn Navy Yard Saturday May 23rd, 2026 2pm-10pm. Carnival themed games, Food, DJ sets by Miss Milan, Mike Nasty, Khalil, Vashti, Jae Murphy, Erz & Dee Jay Puffy. Hosted by Craig for all the vibes! Tickets are running out!

    Tickets Here

  • Craig Moolah — Hosting THE BBQ in His Hometown

    Memorial Day Weekend Experience

    For the first time ever, Craig Moolah brings his pure, necessary energy home to St. Louis — hosting THE BBQ by Morgan Casey Experience & Michael Manning and sharing the vibe that’s moved crowds nationwide. As the event’s host, he’ll be on crowd control, elevate the DJs sets, and create the joyful oneness he’s known for, making this Memorial Day Weekend a true citywide family reunion.

    Tickets Here
  • Boys & Girls Club Greater St. Louis Grand Reserve 2026 Fireside Chat Brandon Williams & Craig Mitchell

    BGCSTL Grand Reserve — Club Alum Fireside Chat Interviewee

    Boys & Girls Clubs of Greater St. Louis

    Craig James Mitchell was invited as a featured fireside chat guest at The Grand Reserve, sharing his journey from the Matthews‑Dickey Boys & Girls Club football program to the St. Louis Internship Program. He also reflected on his professional path across voice artistry, hosting, and creative work, offering insight into how those early experiences shaped his craft and career.

    Click Here
  • Close-up of an elderly person's hands holding a bronze presidential medal with the inscription 'Alabama Agricultural and Mechanical University'. The person has dark skin, white nail polish, and wears rings and jewelry.

    AAMU Wins Gold — Collegiate Advertising Awards

    Giving AAMU’s Fundraising Story a Voice That Moves Alumni

    Alabama A&M University earned Gold in the Collegiate Advertising Awards for its fundraising campaign — produced by Doner and voiced by Craig of CM Effect. Through tone, clarity, and emotional lift, the work helped AAMU amplify its message and inspire its alumni & community. When brands speak with intention, their impact grows.

    Read Article
  • Yale women's volleyball players celebrating on the court, wearing blue jerseys with yellow accents.

    49th McDonald’s All‑American Games Recap Film

    The People’s Voice for the Next Generation of Greatness

    Craig James Mitchell narrates the 49th McDonald’s All‑American Games recap film — giving voice to the energy, motivation, and momentum of basketball’s future stars. CM Effect helps agency Wieden + Kennedy carry the story forward, honoring the moment while amplifying the next generation on their way to greatness—basketball’s most iconic stages.

    Watch the Recap
  • Group of women standing in a row with hands raised, participating in an event in a dimly lit room.

    The Recovery Gathering — St. Louis Experience

    Giving Voice to Robert Hawkins’ First St. Louis Recovery Gathering

    CM Effect supported Robert Hawkins and The Recovery Gathering by providing media and a guiding voice for their first St. Louis experience — a moment rooted in healing, hope, and community. Our role helped shape the emotional tone of the event’s story, amplifying the mission and the people it serves.

    Hear The Work
  • A person holding a cut-out photograph of a baseball player in a white uniform with blue lettering and the number 27, standing near a keyboard and computer mouse.

    MLB Opening Day — Reference Read Contribution

    A Reference Read That Helped Shape MLB’s Opening Day Story

    While settling back home in St. Louis, MLB and The Team agency invited CM Effect to provide a reference read that helped guide the tone and emotion of this year’s Opening Day commercial. Actor Josh Duhamel voices the final spot, but my early read supported the creative team as they shaped the story’s rhythm and feeling.

    Watch the Final Spot
  • A man with long dreadlocks and a beard, wearing a blue and orange sports jersey, is sitting on a bed and smiling while looking at his phone in a dimly lit room.

    The People’s Voice — Introducing AI to the NFL

    The Voice That Helped Introduce AI to the NFL

    CM Effect carried the narrative voice for The People’s Voice Super Bowl ad — the spot that introduced Microsoft Copilot’s AI capabilities to NFL fans nationwide. Through tone, clarity, and emotional lift, Craig helped shape how the league’s next era of innovation was heard on its biggest stage.

    Watch the :60 Spot
  • A person from the side with a bald head, wearing a striped long-sleeve shirt, holding a basketball and touching the top of their head with one finger, with a dark background.

    Harlem Globetrotters Release “100 Years of Changing the Game”

    Voicing a Century of Impact for the Harlem Globetrotters

    For Harlem Globetrotters Day, the franchise officially released 100 Years of Changing the Game — a film honoring a century of culture, joy, and global influence. CM Effect carried the narrative voice, helping shape the emotional tone of a story that celebrates legacy, innovation, and the people who made the Globetrotters iconic.

    Click Here
  • Silhouette of a person filming with a camera in front of stage lights and a large arched window backdrop with a bright light shining through.

    Unity Film Festival — Inaugural St. Louis Experience

    Craig Hosts the First‑Ever Unity Film Festival in St. Louis

    CM Effect showed up in full as Craig hosted the inaugural Unity Film Festival — a faith‑ and inspiration‑driven experience designed to uplift young filmmakers. His presence helped shape the tone of the event, creating a space where emerging storytellers felt seen, encouraged, and empowered to grow.

    Click Here
  • Crowd of people at an indoor event or concert.

    Honor The Era Returns for AAMU’s 150th Anniversary Homecoming

    Hosting a Homecoming Built on 150 Years of Pride

    Craig returned to Alabama A&M University to host Honor Thy Era for the school’s 150th Anniversary Homecoming — a celebration rooted in legacy, culture, and community. Craig’s presence helped shape the energy of the experience, giving voice to a milestone moment for generations of Bulldogs.

    Learn More
  • A young man sitting on a black leather couch, holding a smartphone, with a large sports-themed screen behind him showing basketball players making shots.

    Craig Becomes the New Voice of NBA League Pass for the 2025–2026 Season

    The People’s Voice Joins the NBA Stage

    CM Effect steps into a new era as Craig becomes the official voice of NBA League Pass for the 2025–2026 season. Built to inspire and built to convert, his voice helps guide fans into the action — elevating the experience and supporting the league’s push to drive new and returning subscriptions. This season, millions will hear the game through a voice made for culture’s biggest moments.

    Watch Now
  • A large conference room filled with people seated and facing a stage with screens, lights, and a large blue curtain, during a live event.

    Naismith Hall of Fame Celebrates 100 Years of the Harlem Globetrotters

    Narrating a Century of Globetrotter Greatness

    The Naismith Basketball Hall of Fame honored the Harlem Globetrotters’ 100‑year legacy with a commemorative film — narrated by Craig James Mitchell. CM Effect helped shape the emotional tone of a story rooted in culture, joy, and global impact, giving voice to one of basketball’s most iconic eras.

    Watch Now
  • A man holding a blue tablet with a blue case that has a small attached pouch labeled "Copilot" in front of him. The background shows a blue sky, and there is an NFL logo in the top left corner.

    NFL x Microsoft Copilot — Launch Film Narrated by Craig James Mitchell

    Helping The Team Agency Deliver a Powerful Launch for the NFL’s New Game Day Experience

    The NFL and Microsoft Copilot unveiled a new era of game day innovation with a launch film crafted by The Team agency — and narrated by Craig James Mitchell. CM Effect supported the creative vision by bringing clarity, tone, and emotional lift to a story designed to introduce fans to a smarter, more connected NFL experience for ball clubs and fans.

    Click Here

  • CM Effect Announces MLB Booking with a Live‑Air Moment Captured on Film

    Celebrating the MLB Booking with a Live On‑Air Moment

    To announce CM Effect’s MLB Shop Radio booking, filmmaker Karl Lunsford captured Craig in real time as his commercial aired live — turning a milestone into a cinematic moment. The film reflects the energy, gratitude, and momentum behind CM Effect’s growing footprint in sports storytelling.

    Watch Now
  • Bronze statue of a man in a coat standing outdoors with trees in the background.

    Alabama A&M University Calls on The people's voice for their 150th anniversary Fundraising anthem

    Full Video Narration

    Listen Here
  • A man in a yellow hoodie wearing headphones and a green bandana, speaking into a microphone, with a laptop covered in stickers, surrounded by books, artwork, and collectibles in a room decorated with framed pictures. There is a clock and a flower bouquet in the background.

    Jay Dot Rain's Carbon Copies Gets Played on the grits and eggs podcast

    DJ Big Kat & Deante’ Kyle shows love for New Music Monday!

    Click Here
All News

clients

Brooklyn Nets logo featuring a shield with a basketball and the letter B, with 'Nets' above and 'Brooklyn' below.
Logo for Thurgood Marshall College Fund featuring three abstract human figures with raised arms and text below
Logo for House of Hoops by Foot Locker featuring circular text design.
United Masters logo with black vertical bars and text on a white background.
The word "FWEAMYC" written in black, stylized font on a white background.
Google logo with colorful letters G, o, o, g, l, e
Pitchfork logo with black text and circular icon including a stylized upward arrow.
Condé Nast logo in black text on a white background.
The word 'SLAM' in bold red letters with three white stars next to it in a vertical line.
NFL logo with a blue shield, white stars, a football, and red letters 'NFL'
State Farm logo with red graphic and text on a white background.
Airbnb logo with red icon and text on a white background.
Lyft logo in pink on a white background.
Logo for The Collective Political Action Committee featuring black text and stars on a white background.
Wells Fargo logo with red background, white text, and a yellow stripe at the bottom.
NCAA logo in a blue circle with white text
Budweiser logo with white cursive text on a red ribbon background.
Text reads 'MELODIES' with a hand emoji making a gesture at the end of the word.
Black text logo reading 'FWANYC' on a white background.
Text reading 'BROWN SUGAR BOUNCE' with a stylized sunburst and globe design in the center
Logo of the American Advertising Federation with black lowercase letters 'aaf' and a black, modern font for the full name.
The phrase 'mosdic hashtags' written in colorful, mosaic-style letters.
Colorful FCB logo with gradient hues of blue, orange, red, and purple.
Bold black text spelling 'BBDO' on a white background.
Black text on white background reading 'ROCNATION'.
A color logo with a circle and stylized 'A' inside, alongside the word 'ADCOLOR' in black text.
Orange text 'SS + K' on a plain white background.
Courageous Conversation logo with stylized circular icon and text.
The word 'drog' in blue lowercase letters with the 'g' mirrored vertically.
Lindenwood sports team logo featuring a lion's head with a mane, in black and gold colors, above the word 'Lindenwood' in bold, uppercase letters.
University of Arizona logo featuring a large maroon 'A' intertwined with a depiction of a university bell tower.
ACC logo in blue with a gray underline.
CBS Sports logo on a white background.
Champs Sports logo in navy blue and white on a white background.
Hennessy logo in black text on a white background.
Black and white logo of a person in a striped referee uniform with hands on hips, above the text 'Foot Locker'.
Silhouette of a person jumping with legs apart, reaching upward with one arm holding a basketball.
MLB Shop logo with navy blue, red, and white colors featuring a silhouette of a baseball player wearing a helmet
Microsoft logo with four colored squares: red, green, blue, and yellow, next to the word 'Microsoft' in gray.
Emirates logo with red calligraphy and text on a white background.
An orange circle with a white stylized letter 'A' in the center.
27.png
31.png
30.png
29.png
28.png

VOICE ARTIST

Craig James Mitchell

Craig James Mitchell is an award‑winning, genre‑fluid voice artist whose work brings range, resonance, and realness to every project. From cinematic storytelling and high‑energy sports narration to intimate branded moments and culture‑shifting campaigns, his voice moves seamlessly across industries — and emotions.

Rooted in people, community, and the zeitgeist, Craig’s tone is shaped as much by lived experience and cultural intuition as it is by craft. That grounding gives his performances a human clarity that connects instantly.

His voice has powered stories for Nike, Roc Nation, Budweiser, the NFL, the NBA, and more — always with the intent of elevating the words and moving listeners.

BOOK NOW

DEMO REELS & Capabilities

Commercial
Craig James Mitchell
Sports
Craig James Mitchell
Narrator
Craig James Mitchell
Radio
Craig James Mitchell
Corporate Video
Craig James Mitchell
Tech
Craig James Mitchell

Technical Specs

MXL 990 microphone, AudioBox USB96 + Focusrite Scarlett 4th Gen, Studio One, Pro Tools, GarageBand, Custom‑treated recording studio, WAV + MP3 delivery (44.1kHz / 48kHz)

Remote Sessions

Source‑Connect Standard (craigjamesmitchell), Zoom, Google Meet

Turnaround & Revisions

Auditions: Same day–24 hours Scratch Reads: 24–48 hours

Revisions: • One revision included for scratch reads • Unlimited scratch read package available • Audition revisions included during the audition phase

Genres

Commercial, Sports, Documentary, Promo, Trailers, Brand Films, Corporate, Explainers, E‑Learning, VOG/Live Announcer, Radio Imaging, Animation, Games, Political, Faith‑Based, Youth

Additional (Available Upon Request)

Character Voices, Singing, Script Consulting, Tone Development, Story Shaping, Editing, Sound Mixing, Live Event Hosting

Usage

Usage rates determined by project details (media specs, platforms, territories, duration, budget). Session fee does not include usage.

VOICEOVER SPECS
BOOK NOW

FEATURED WORK

THE BOOK OF HOV, section viii: “Hov did that”

The People

Roc Nation

Background

As Hip‑Hop turned 50, Roc Nation curated The Book of HOV — a landmark exhibit at the Brooklyn Public Library celebrating Jay‑Z’s cultural impact. With over 600,000 visitors and a 74% spike in library attendance, the exhibit needed a closing film worthy of the moment.

Challenge

Roc Nation sought a narrator who could honor Jay‑Z’s legacy with authenticity, emotional weight, and the voice of the people he’s always represented.

Solution — The People’s Voice Contribution

Craig narrated Section VIII: Hov Did That, delivering clarity, intention, and emotional resonance to the exhibit’s final chapter.

A moment that expanded what The People’s Voice could mean — giving sound to a legacy built on breaking barriers and elevating culture.

Results

The film anchored the exhibit’s emotional finale, deepening visitor engagement and amplifying the cultural reach of Jay‑Z’s story.

Conclusion

Another chapter in the evolving story of The People’s Voice — honoring a legend whose work continues to move culture forward.

DWB AUTO (Driving while black)

The People:

Tony O’Neil, Rony Castor, Glenn Singleton, Courageous Conversations Global, GS&P

Background

In 2023, Courageous Conversations Global addressed the urgent reality that Black Americans are disproportionately harmed during police encounters — with traffic stops representing a significant share of those incidents.

Challenge

The team needed a messenger who could deliver a satirical yet emotionally grounded narrative — someone who understood the lived experience of driving while Black and could communicate the message with truth and nuance.

Solution — The People’s Voice Contribution

Craig brought lived experience and cultural intelligence to the narration, shaping a performance that was conversational, disarming, and deeply resonant.

A milestone that deepened CM Effect’s mission to give voice to culture’s most urgent and inspiring moments.

Results

The campaign earned industry recognition, sparked conversation, and heightened awareness across the automotive and advertising sectors.

Conclusion

Another chapter in The People’s Voice — using narrative to illuminate realities that demand attention.

2023 ADCOLOR AWARDS HONOREE VIDEO

The People:

ADCOLOR, Drogra5.

Background

Three years after 2020, the industry stood at a crossroads. Progress had been made, yet political and cultural shifts signaled a pullback in support for diverse voices.

Challenge

ADCOLOR needed a narrator who could speak to the moment with weight, urgency, and emotional truth — someone who could articulate both the progress and the stakes.

Solution — The People’s Voice Contribution

Craig became the voice of the honoree film, channeling the collective spirit of those fighting to preserve authenticity, integrity, and representation.

A moment that expanded what The People’s Voice could mean — transforming narration into a call for continued cultural accountability.

Results

The film resonated deeply with attendees and the broader community, reinforcing ADCOLOR’s leadership and amplifying the urgency of its mission.

Conclusion

Another chapter in The People’s Voice — standing with the communities shaping the future of the industry.

Nike’s NBA 75th Anniversary: City Edition

The People

Paul Beckles, Nike, The NBA & Passerine LA.

Background

For the NBA’s 75th anniversary, Nike created the City Edition uniforms — a celebration of the league’s history, heroes, and defining moments.

Challenge

The campaign needed a narrator who could honor decades of basketball culture with energy, reverence, and emotional lift.

Solution — The People’s Voice Contribution

Craig narrated the documentary film, guiding viewers through the league’s most iconic milestones with clarity and intention.

A milestone that deepened CM Effect’s mission to give voice to culture’s most inspiring moments.

Results

The film strengthened the campaign’s emotional impact, unifying fans across teams, cities, and generations.

Conclusion

Another chapter in The People’s Voice — celebrating the history that shaped the game.

HOUSE OF HOOPS: “THANK YOU BASKETBALL.”

The People

Chris Thomas, Dylan Simel, House Of Hoops & Laundry Service.

Background

As the NBA returned from its 2020 hiatus, House of Hoops sought to reconnect fans with the game through a message of gratitude.

Challenge

The campaign needed a voice that could deliver genuine emotion — someone who could capture the relationship between basketball and the people who live it.

Solution — The People’s Voice Contribution

Craig brought warmth, sincerity, and fan‑level enthusiasm to the narration, grounding the message in authentic appreciation.

A moment that expanded what The People’s Voice could mean — honoring the sport that shaped so many lives.

Results

The film resonated with fans returning to the game, strengthening House of Hoops’ connection to the basketball community.

Conclusion

Another chapter in The People’s Voice — giving sound to the gratitude shared across the basketball world.

MC & HOST

Craig Moolah - MAKING EVENTS FUN

BOOK FOR YOUR EVENT

When Craig Takes the Mic, the Room Changes

The energy warms. The music feels richer. People lean in. Craig James Mitchell hosts with a blend of sincerity, cultural intuition, and vocal presence that turns any event into an experience.

A full hosting showcase is coming soon. For bookings:

Bring Craig to Your Event

  • The Day Party You Won't Forget - 10.13.25

  • Fun With Friends '23 Carnival

  • Lavender & Velvet '23

  • Fun With Friend Black Party '25

MARKETER

Community

Recent Press

A smiling man wearing a colorful hat and purple shirt holding a jar of caramel sauce in front of a banner with his photo and the name 'Jonathan' at an event or market.
Group of diverse students and a man posing for a photo inside a building with a sign above that reads 'Alabama A & M University'.

FEBRUARY 2025

Craig James Mitchell Inspires Future Entrepreneurs at Alabama A&M University’s Bulldogs LEAD Program, Focusing on Personal Branding, Networking, and Entrepreneurship.

FEBRUARY 2025

The Story Behind Mama Rows Caramel: Passion, Purpose, and Community, By Seattle Medium.

“Multi-Award-Winning Voiceover Talent Credits Alabama A&M for Sparking His Passion”

Read More
Blue flyer for 'The Book of HOV' tribute event on July 14, 2023, at Brooklyn Public Library, Brooklyn, NY 11238, located at 10 Grand Army Plaza.
A white vintage car with a partially transparent body showing the interior, parked in a dark, reflective underground garage with bright overhead lights.

MAY 2024

DWB Auto Wins The GRAND CLIO Award for Experience/Activation Guerrilla Public Service. Click the image to read more.

JULY 2023

Roc Nation greenlights Craig James Mitchell as The Book of Hov Exhibit narrator for Section VIII: Hov Did That.

Logo of five with the NBC peacock feathers and the phrase 'On Your Side'

Man from St. Louis is the voice behind a Budweiser commercial airing across the nation.

Read More
ALL NEWS & EFFECTS