THE CM Effect helps the people tell stories to be heard and felt for culture-shifting RESULTS.

  • I host with purpose, turning events into immersive experiences where every person in the room feels seen, heard, and part of the story.

  • I craft strategy rooted in culture and authenticity, helping brands move beyond noise and into meaningful connection.

  • My voice brings stories to life—transforming words into emotion, energy, and moments people remember.

  • I build and nurture communities that don’t just engage—they identify, interact, and invest in the brand’s story. Starting with Melodies NYC.

Clients

NBA logo featuring a female basketball player silhouette holding a basketball, with a blue and red background.
Champs Sports logo with the slogan 'We Know Game' underneath.
Black Nike logo with swoosh and brand name on a white background.
Wells Fargo logo with red background, white text, and a yellow stripe at the bottom.
Airbnb logo with red icon and text on a white background.
NCAA logo in a blue circle with white text
Lyft logo in pink on a white background.
Brooklyn Nets logo featuring a shield with a basketball and the letter B, with 'Nets' above and 'Brooklyn' below.
Logo for Thurgood Marshall College Fund featuring three abstract human figures with raised arms and text below
Logo for House of Hoops by Foot Locker featuring circular text design.
Logo for The Collective Political Action Committee featuring black text and stars on a white background.
Google logo with colorful letters G, o, o, g, l, e
Pitchfork logo with black text and circular icon including a stylized upward arrow.
Condé Nast logo in black text on a white background.
The word 'SLAM' in bold red letters with three white stars next to it in a vertical line.
United Masters logo with black vertical bars and text on a white background.
NFL logo with a blue shield, white stars, a football, and red letters 'NFL'
State Farm logo with red graphic and text on a white background.
Budweiser logo with red bowtie shape and white cursive text on a white background.
The word 'MELODIES' in bold black letters with the letter 'O' stylized as a record, followed by an emoji of a brown hand making a finger gun gesture.
The word "FWEAMYC" written in black, stylized font on a white background.
Colorful text graphic with the words 'BROWN SUGAR BOUNCE' in large, bold letters, featuring a disco ball and radiating lines as part of the design.
Logo of the American Advertising Federation with stylized lowercase letters 'aaf' in black, featuring a gradient blend of red, blue, and purple on the 'a'.
Colorful mosaic text that reads "mosaic words"
Colorful logo with the letters 'FCB' in gradient colors from blue to purple to pink and orange.
Bold black text spelling 'BBDO' on a white background.
The word 'ROCNATION' in bold black letters on a white background.
Adcolor logo with a stylized orange circle and triangle symbol followed by the word 'ADCOLOR' in black text.
Text reading "SS + K" in orange on a white background.
Logo for Courageous Conversation featuring a circular design with three segments in dark green, light green, and yellow, and the words "Courageous Conversation" in bold dark green letters.
The word 'drug' written upside down in blue font.
Lindenwood University logo featuring a fierce lion's head with a black and gold mane and the name 'Lindenwood' in bold white letters against a black background with a gold outline.
University of Arizona logo with maroon A and M intertwined with a large A in the background.
A logo with the text 'ACC' in bold blue letters and a gray underline.
CBS Sports logo with blue text and icon on a white background.
Champs Sports logo in blue and white with bold text.
Hennessy logo in black text on a white background.
Black and white logo of a man in a referee shirt with arms akimbo, above the text 'Foot Locker'.
Silhouette of a person performing a jump with legs spread wide and one arm reaching upward holding a basketball.
A man with a beard and dark hair wearing large headphones singing into a microphone in a recording studio. The image includes text promoting a show called 'The People's Voice Archive,' indicating season 1 is available on YouTube. 
2016  .  7 Seasons  .  TV/Digital/Corporate Film   .   Voiceover

The People’s Voice Archive is a living record of my voiceover career shaped by my creative community, culture, and genetic inheritance. Every read reflects a superpower for tone, a father's heart, and the people who trust me to be the voice of these stories.

Principle Voiceover: Craig James Mitchell

Watch Season 1

More Details

Voiceover Genres

OLV, Commercial, OTT, Corporate Film, Case Study, Manifesto, Spec Film

Clients

Champs Sports, NBA, State Farm, NFL, United Masters, Translation LLC

News & effects

Two copies of the album 'Carbon Copies' by Jack DeJohnette, with one slightly overlapping the other, on a gray background. A black and white parental advisory label is at the bottom.
Group of diverse students and a man posing for a photo inside a building with a sign above that reads 'Alabama A & M University'.

FEBRUARY 2025

Craig James Mitchell Inspires Future Entrepreneurs at Alabama A&M University’s Bulldogs LEAD Program, Focusing on Personal Branding, Networking, and Entrepreneurship.

FEBRUARY 2025

JayDotRain Drops New Single Carbon Copies, Introducing his Weatherman Era with a Cameo by Host Craig James Mitchell. Distributed through United Masters.

Portrait of Craig James Mitchell, an audiobook narrator, smiling and looking to the side, wearing a checkered shirt against a plain background with text indicating his name and role.

DECEMBER 2025

Excited to share my new ACX Audiobook profile! It’s a new chapter for me in the audiobook world, where storytelling meets voice. Check it out and explore my range—ready to bring characters and stories to life, one page at a time!

A smiling man wearing a colorful hat and purple shirt holding a jar of caramel sauce in front of a banner with his photo and the name 'Jonathan' at an event or market.

FEBRUARY 2025

The Story Behind Mama Rows Caramel: Passion, Purpose, and Community, By Seattle Medium.

Voice Arts Awards logo with gold and black text.

The Society of Voice Arts and Sciences nominated Craig Mitchell for 3x categories in the 2024 Voice Arts Awards.

A solid maroon-colored background with no distinguishable objects or features.

“Multi-Award-Winning Voiceover Talent Credits Alabama A&M for Sparking His Passion”

An NBA game announcer, Craig James Mitchell, with a beard and dreadlocks, wearing a white sports jersey with the number 3, raising his arm during the game, with colorful lights and exposed brick wall background.
Split-screen collage of football players from different teams with the ACC logo in the center, featuring players in various uniforms and poses.

AUGUST 2024

ACC Football Brings Iconic Voice Craig Mitchell to ACC Football as the Official Voice for the 2024 season.

NOVEMBER 2024

The NBA brings back the voice of Craig James Mitchell to amp up fans to play NBA Pick ‘Em on the NBA App — Play Now!

Blue flyer for 'The Book of HOV' tribute event on July 14, 2023, at Brooklyn Public Library, Brooklyn, NY 11238, located at 10 Grand Army Plaza.
A white vintage car with a partially transparent body showing the interior, parked in a dark, reflective underground garage with bright overhead lights.

MAY 2024

DWB Auto Wins The GRAND CLIO Award for Experience/Activation Guerrilla Public Service. Click the image to read more.

JULY 2023

Roc Nation greenlights Craig James Mitchell as The Book of Hov Exhibit narrator for Section VIII: Hov Did That.

Text graphic that reads 'A Dose of Black Joy & Caffeine, podcast hosted by adu' in black on a white background.

Craig joins the critically acclaimed ‘A Dose of black joy & caffeine” podcast to talk about the art of voiceover & new campaign, “The People’s Voice"

Logo of five with the NBC peacock feathers and the phrase 'On Your Side'

Man from St. Louis is the voice behind a Budweiser commercial airing across the nation.