tHE PEOPLE’S VOICE for THE CULTURE’S MOST INSPIRING MOMENTS
THE BOOK OF HOV, section viii: “Hov did that”
Hip-Hop turned 50, and Roc Nation sought the voice of the fans to narrate Jay-Z’s legacy. As fate would have it, I had the honor of voicing The Book of Hov—Section VIII: Hov Did That, the grand closing documentary of the Brooklyn Public Library exhibit—an experience that welcomed over 600,000 visitors and spiked library attendance by 74%. The film delves into Jay-Z’s career, his influence on Hip-Hop, and his cultural impact. Every word I delivered aimed to capture his relentless drive—the same force that "kicked down the door to let the culture in."
The People: Roc Nation
The Voice: Craig James Mitchell
DWB AUTO (Driving while black)
The People: Tony O’Neil, Rony Castor, Glenn Singleton, Courageous Conversations Global, GS&P
The Voice: Craig James Mitchell
The Voice of Nike’s NBA 75th AnniversarY: City Edition
To celebrate the NBA's 75th anniversary, Nike unveiled the 2021-22 Nike NBA City Edition jerseys #NBA75 and used my voice to narrate and share the league's most historical moments, members, and milestones in the remarkable documentary that paid homage to each team.
The People: Paul Beckles, Nike, The NBA & Passerine LA.
The Voice: Craig James Mitchell
The voice of HOUSE OF HOOPS “THANK YOU BASKETBALL”
House of Hoops introduced its new message by expressing gratitude for what basketball has provided us, coinciding with the NBA's return from its 2020 break. This occasion required genuine emotion and someone enthusiastic to capture the essence of the relationship between basketball and its fans.
The People: Chris Thomas, Dylan Simel, House Of Hoops & Laundry Service.
The Voice: Craig James Mitchell
2023 ADCOLOR AWARDS HONOREE VIDEO
Three years after 2020, the push for a more diverse, equitable, and inclusive industry stood at a crossroads. The success of our communities proved the power of cultural capital—yet history had shown how that same power could be diminished, ignored, or erased. As government support for diverse voices waned, a statement needed to be made—not just about our industry, but about culture at large.
ADCOLOR needed a voice that carried the weight of the moment. That’s where I came in. I became the voice of the people—those fighting to ensure our representation remains authentic, undeniable, and full of integrity. Through my narration, I didn’t just tell the story; I reinforced the urgency of our presence, making sure the message wasn’t just heard but felt. Because at CM Effect, storytelling isn’t passive—it’s a tool for change.
The People: ADCOLOR, Drogra5.
The Voice: Craig James Mitchell